Beerwulf Cookie Policy

1. What this Policy covers

This Cookie Policy:

Explains what a cookie is (section 2).
Provides an overview of the cookies we use (section 3).
Explains the options available to users who do not accept the use of (additional) cookies (section 4).
Provides further general information about cookies (section 5).
Includes a detailed table containing all cookies we use (section 6).

This Cookie Policy applies to our BEERWULF consumer website for [the Netherlands/United Kingdom/Italy/Spain], available at https://www.beerwulf.com (the “Website”).

Beerwulf B.V., located at Stadhouderskade 80, 1073AT Amsterdam, the Netherlands (“Beerwulf” or “we”), aims to maximise the relevance and informational value of your online interactive experience. Beerwulf is part of the HEINEKEN Group (HEINEKEN N.V.). Beerwulf B.V. (“Beerwulf” or “we”) is the data controller for the Personal Data collected and processed.

To achieve this purpose, we use cookies or similar technologies. Please note that by continuing to use our Website, you agree to the use of cookies in the manner described in this Cookie Policy. We therefore consider it important that you carefully read this Cookie Policy so that you understand which cookies are used by the Website and for what purposes.

2. What is a cookie?

Cookies are small text files containing a limited amount of information that are downloaded and stored on the user’s device, such as a computer or other internet-enabled devices such as smartphones or tablets. Beerwulf may also use similar technologies such as pixels, web beacons, and device fingerprints. For consistency, all of these technologies are referred to as “cookies”.

This Cookie Policy provides information about the cookies we use and why we use them. Our Privacy Policy explains in detail the personal data we may collect and the possible ways we may use your personal data.

3. Cookies used on the Website

By clicking “Yes” on the cookie banner, you give HEINEKEN N.V. consent to place and/or read cookies. HEINEKEN N.V. uses different types of cookies:

Functional cookies
Analytical cookies
Advertising cookies

Beerwulf uses different types of cookies. Some are temporary session cookies that allow us to link your actions during a browser session. Session cookies are deleted when you close your browser. Other types include persistent cookies, which remain on your device for the period specified in the cookie itself.

The Website uses cookies for the following purposes:

Functional cookies

Necessary cookies are essential and help users navigate the Website. They improve the usability of the Website for visitors. These cookies ensure that age verification only needs to be completed once and that your shopping basket is saved throughout the checkout process. These cookies also support the security and basic functionality of the Website.

Analytical cookies

Performance cookies help us understand visitor behaviour and Website usage in an aggregated way. For example, we can use these cookies to gain insights into how visitors use our Website. This allows us to identify what works and what does not, helping us continuously improve the Website and measure the effectiveness of advertising and communications.

We use Google Analytics cookies to gain an overview of visitor habits and traffic volumes and to help improve the overall Website experience.

You can refuse the use of cookies by selecting the appropriate browser settings described above. You can also prevent Google from collecting and using data, including cookies and IP addresses, by downloading and installing the browser plugin available at:

https://tools.google.com/dlpage/gaoptout?hl=en-GB#

You can also disable Google Analytics by using the Google Analytics opt-out link. This link creates an opt-out cookie that prevents further processing of your data.

For more information about Google Analytics cookies, please consult Google’s help pages and Privacy Policy:

Google Privacy Policy
Google Analytics Help Pages

Advertising cookies

Advertising cookies store product and page preferences and generally record that you have visited the Website.

We aim to provide advertising that is relevant and aligned with your interests on other online platforms, where available, based on your visits and browsing behaviour on our Website and third-party websites.

Based on these interests, we develop segmented profiles and tailor the content and advertisements on our Website to different consumer groups. Third parties placing cookies through our Website may also attempt to identify your interests in the same way and may use this information to provide content or advertising on non-HEINEKEN websites that may be more relevant to your interests.

In this case, information relating to your latest visit may be combined with information from previous visits to websites other than ours.

Advertising cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

We use Salesforce Interaction Studio as a real-time interaction management and personalisation platform to manage interactions with our websites and communication channels such as email. The platform collects data to improve the user experience and provide more relevant content and marketing communications based on the online services you use and how, when, how often, and where you use them.

For more information about Salesforce and how it processes personal data, please visit:

Please note that advertisements may still appear on our Website even if advertising cookies are not used. However, such advertisements will not be tailored to your interests.

The Website may also contain cookies from third-party social media networks such as Facebook, YouTube, Twitter, and Instagram. These cookies allow content from the Website to be shared on social media platforms.

These third parties may use cookies for their own purposes. HEINEKEN N.V. has no control over how these social networks use your data. For more information about cookies set by social networks, please consult their own privacy and cookie policies.

4. Sharing cookie data within the HEINEKEN Group

As part of a global company, we share Personal Data and information obtained through cookies with affiliated companies and subsidiaries of the HEINEKEN Group (Heineken N.V., Heineken Italia S.p.A.) for purposes such as aggregated analytics and operational activities, marketing purposes including direct marketing, the creation of consumer audiences or lookalike audiences, and enriching existing customer profiles.

We will only share such Personal Data where permitted by law. This means that, where prior consent is required as the legal basis, we will obtain that consent before sharing cookie data.

We also receive cookie data from affiliated companies and subsidiaries of the HEINEKEN Group for similar analytical, operational, and marketing purposes. Such data sharing will only occur where legally permitted.

5. Managing cookie settings

Beerwulf gives users the option to consent to the use of cookies or to set preferences regarding specific categories of cookies by clicking “Cookie Settings” in the banner.

Users may change their preferences at any time by clicking the hyperlink available on our Website, which also allows previously given consent to be withdrawn. This hyperlink includes a list of all analytical and advertising cookies.

Please note that Beerwulf currently does not use a technical solution that allows us to respond to browser “Do Not Track” signals.

In addition to using the “Cookie Settings/Preference Settings” link on our Website, you can manage cookie settings through your browser settings at any time. Please note that browser settings may not provide the same ease of use as the Website’s cookie preference settings.

Disabling all cookies through browser settings may affect the functionality of certain parts of the Website, as the browser may block functionally necessary cookies.

For this reason, we recommend using the Website’s Cookie Settings rather than disabling all cookies through your browser.

To specifically block Google Analytics cookies, you can install Google’s “Google Analytics Opt-out Browser Add-on”.

6. Use of cookies

Here you can find a link showing all the cookies we use.

7. Final remarks

We will periodically review and update this Cookie Policy. Any changes will be published on the Website and, where possible, communicated directly to users.

You can always consult the latest version on this page.

For further questions and/or comments, please contact us by email.

The latest version of this Cookie Policy dates from April 2022.