Beerwulf Cookie Policy
What this Policy covers
This Cookie Policy contains the following:
- a definition of the term “cookie” (paragraph 2);
- an overview of the cookies we use (paragraph 3);
- what to do if you do not accept the continued use of cookies (paragraph 4);
- further information about cookies in general (paragraph 5); and
- a detailed table setting out all cookies we use (paragraph 6).
Beerwulf B.V. (“Beerwulf”), located at Westeinde 16, 1017 ZP Amsterdam, the Netherlands, is committed to making your experience and use of the site as clear and transparent as possible. Please note that Beerwulf is part of the HEINEKEN Group (HEINEKEN International B.V.). Beerwulf B.V. (“we” or “us”) is responsible for processing the Personal Data collected during your visit.
We use cookies or similar technologies for this purpose. Please note that by continuing to use our website, you accept our use of cookies in the manner set out in this Cookie Policy. We therefore believe it is important that you read this Cookie Policy carefully, so that you know which cookies our Website uses and for what purposes.
2. What is a cookie?
Cookies are small text files containing small amounts of information that are downloaded and may be stored on your device, such as your computer or other internet-connected devices, including smartphones or tablets.
At Beerwulf, we may use similar technologies such as pixels, web beacons and device fingerprints. For consistency, all these technologies are collectively referred to below as “cookies”.
This Cookie Policy provides information about the cookies we use and why we use them. Our Privacy Policy describes in detail the Personal Data we collect and how we may use your personal information.
3. Cookies used on the Website
By clicking “Yes” in the cookie banner, you give HEINEKEN N.V. your consent to place and/or read cookies.
HEINEKEN N.V. uses different types of cookies:
- functional cookies;
- analytical cookies; and
- advertising cookies.
Beerwulf uses different types of cookies. Some are session cookies, which are temporary and allow us to link your actions during a browsing session. Session cookies are deleted when you close your browser.
There are also persistent cookies, which remain on your device for the period specified in the cookie.
For cookies tagged by Google, we use Google Tag Manager (GTM). GTM is a tag management system that allows us to quickly and easily update measurement codes and related code fragments, collectively referred to as “tags”, on the Website in order to improve the user experience.
Within GTM, we have enabled Consent Mode (CM). This feature allows us to mark consent management settings before Google cookies, such as Google Analytics and Google Advertising cookies, are stored.
This CM functionality runs in the background and interacts with our consent management platform, meaning the cookie banner and consent options shown to you when you visit our Website.
For more information about GTM and its CM function, please visit one of the links below:
https://support.google.com/tagmanager/answer/10718549?hl=en
https://support.google.com/analytics/answer/9976101
The Website uses cookies for the following purposes:
Functional COOKIES
These essential cookies are necessary and help you navigate the website. They improve usability for visitors.
These cookies ensure that you do not have to confirm your age every time you log in and that your basket is saved throughout all stages of the checkout process.
These cookies also help support website security and basic functionality.
Analytical COOKIES
Performance cookies help us understand visitor behaviour and general website usage.
For example, we may use these cookies to better understand how visitors use our website. This allows us to see what works and what does not, so that we can continuously improve the website and measure the effectiveness of our advertising and communication.
We use Google Analytics cookies to obtain an overview of visitor habits and website traffic, in order to improve the overall experience.
You can refuse the use of cookies by selecting the appropriate settings in your browser as described above. You can also prevent Google from collecting and using data, such as cookies and IP address, by downloading and installing the browser plug-in available at:
https://tools.google.com/dlpage/gaoptout?hl=en-GB#
You can disable the use of Google Analytics by using the “Disable Google Analytics” link. This link creates an opt-out cookie that prevents further processing of your data.
For more information about Google Analytics cookies, please consult Google’s help pages and Privacy Policy:
Google Privacy Policy
Google Analytics Help pages
Advertising COOKIES
Advertising cookies remember your product and page preferences and, more generally, the fact that you visited the website.
We aim to provide you with relevant advertising that matches your interests on other online platforms, where possible based on your visits and real-time browsing behaviour on our website and on third-party websites.
We use these interests to create a segmented profile before adapting the content and advertisements displayed on our website for different consumer groups.
Third parties that set cookies via our website may also seek to identify your interests in this way, and this information may also be used to offer you content or advertisements that are more likely to interest you on other websites not belonging to HEINEKEN N.V.
In this case, information about your current website visit may be combined with information relating to previous visits to websites other than ours.
These advertising cookies are also used to limit how often you are exposed to a given advertisement and help us measure the effectiveness of advertisements.
We use Salesforce Interaction Studio as a real-time interaction management and personalisation platform to manage your interactions with our websites and communication channels, such as emails.
This tool collects data to improve the user experience and offer more relevant content and marketing communications based on which of our online services you use and how, when, how often and where you use them.
For more information about Salesforce and how it processes your Personal Data, please consult one of the links below:
https://www.salesforce.com/eu/company/privacy/full_privacy/
https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-consumer-choice/
Even if no advertising cookies are used, please note that you will see advertisements on our site. However, these advertisements will not be tailored to your interests.
Third-party social networks, such as Facebook, YouTube, Twitter and LinkedIn, may also place cookies. This allows you to share website content on social networks.
These third parties may use cookies for their own purposes. HEINEKEN N.V. has no influence over how these social networks use your data.
For more information about cookies set by social networks, please consult their own Privacy Policies and Cookie Policies.
4. Sharing cookie data between HEINEKEN Group subsidiaries
As part of a global company, we share Personal Data and information obtained through cookies with HEINEKEN Group affiliates and subsidiaries, including Heineken N.V. and Heineken France S.A.S., for global analytical and operational activities and marketing purposes, such as direct marketing, creating consumer audiences or similar audiences, and enriching existing customer profiles.
We only share such Personal Data where we are legally authorised to do so. This means that we will request prior consent where consent is the legal basis, for example when we share cookie data.
We also receive cookie data from HEINEKEN Group affiliates and subsidiaries, including Heineken N.V. and Heineken France S.A.S., for global analytical and operational activities and marketing purposes, such as direct marketing, creating consumer or similar audiences, and enriching existing customer profiles.
We only share such Personal Data where we are legally authorised to do so. This means that we will request prior consent where consent is the legal basis, for example when we share cookie data.
5. Control your cookie settings
Beerwulf gives you the option to consent to our use of cookies or set your preferences for certain categories of cookies by clicking the “Cookie Settings” tab in the banner.
You can change your preferences at any time by clicking the hyperlink available on our website, which also allows you to withdraw the consent you previously gave us.
This hyperlink will include a list of all analytical and advertising cookies.
Please note that Beerwulf currently does not use a technical solution that would allow us to respond to your browser’s “Do Not Track” signals.
In addition to using the “Cookie Settings/Preference Settings” hyperlink on our website, you can manage your cookie settings in your browser settings at any time.
Please note that your browser settings may not offer the same ease of use as the Cookie Settings/Preference Settings on our website.
If you simply disable all cookies in your browser settings, you may find that certain sections or functions of our website do not work, because your browser may prevent us from setting functionally required cookies.
We therefore recommend using the Cookie Settings on our website rather than disabling all cookies via your web browser.
To specifically block Google Analytics cookies, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.
6. Use of cookies
You will find a complete list of all cookies used here.
7. Final remarks
This Cookie Policy is subject to review and we will update it regularly.
Any change to this Cookie Policy will be published on the homepage of our website and, where possible, you will also be informed personally.
Please consult this webpage to access the most recent version.
If you have any further questions and/or comments, please contact us.
The most recent version of this Cookie Policy is dated: [31-03-2020]