Beerwulf Cookie Policy

1. What does this policy cover?

This Cookie Policy defines the following:

what a cookie is (paragraph 2);
an overview of the cookies we use (paragraph 3);
what you can do if you do not agree to the continued use of cookies (paragraph 4);
further information about cookies in general (paragraph 5); and
a detailed table listing all cookies we use (paragraph 6).

Beerwulf B.V., Westeinde 16, 1017 ZP Amsterdam, the Netherlands (“Beerwulf”, “we” or “us”), aims to make your online experiences and interactions as pleasant as possible.

Beerwulf is part of the HEINEKEN Group (HEINEKEN N.V.). Beerwulf B.V. (“we” or “us”) is the controller of the Personal Data collected and processed.

We use cookies or similar technologies to achieve this. Please note that by continuing to use our Website, you agree that we may use cookies in the manner set out in this Cookie Policy.

We therefore ask you to read this Cookie Policy carefully so that you know which cookies our Website uses and for what purposes.

2. What is a cookie?

Cookies are small text files containing small amounts of information that can be downloaded and stored on your device, such as your computer or other internet-enabled devices like a smartphone or tablet.

At Beerwulf, we may use similar technologies such as pixels, web beacons and device fingerprints. For consistency, these technologies are referred to below as “cookies”.

This Cookie Policy provides information about the cookies we use and why we use them. Our Privacy Policy contains full information about the Personal Data we collect and how we may use your Personal Data.

3. Cookies used on the Website

By clicking “Yes” in the cookie banner, you give HEINEKEN N.V. your consent to place and/or read cookies.

HEINEKEN N.V. uses several different types of cookies:

Functional cookies
Analytical cookies
Advertising cookies

Beerwulf uses several different types of cookies. Some of these are session cookies, which are temporary and allow us to link your actions during a browser session. Session cookies are deleted when you close your browser.

Another type of cookie is persistent cookies, which remain on your device for the period specified in the cookie.

For cookies tagged with Google tags, we use Google Tag Manager (GTM). GTM is a tag management system that allows us to quickly and easily update measurement codes and related code fragments, collectively referred to as “tags”, on the Website to improve the user experience.

Within GTM, we have enabled Consent Mode (CM). This feature allows us to label consent management settings before Google-tagged cookies, such as Google Analytics and Google Advertising cookies, are stored.

This CM feature runs in the background and interacts with our consent management platform, meaning the cookie banner and consent options shown to you when you visit our Website.

The Website uses cookies for the following purposes:

Functional COOKIES

Required cookies are essential and help you navigate the Website. They improve the user-friendliness of the Website for visitors.

These cookies ensure that you only need to pass the age gate once and that your basket is saved throughout all steps of the checkout process.

These cookies also support the security and basic functionality of the Website.

Analytical cookies

Performance cookies help us understand visitor behaviour on our Website and Website usage in aggregated form.

For example, we may use these cookies to gain insight into how our Website is used. This means we can identify which elements of the Website work and which do not. It allows us to continuously improve the Website and measure the effectiveness of our advertising and communication.

We use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes.

You can refuse the use of cookies by downloading and installing the browser plug-in available at:

https://tools.google.com/dlpage/gaoptout?hl=en-GB#

You can also disable the use of Google Analytics at:

https://tools.google.com/dlpage/gaoptout?hl=en-GB#

You can also disable the use of Google Analytics by using the “Disable Google Analytics” link. This link creates an opt-out cookie that prevents further processing of your data.

More information about Google Analytics cookies can be found on Google’s help pages and in Google’s Privacy Policy:

Google Privacy Policy

Google Analytics Help website

Advertising cookies

Advertising cookies store your product and page preferences and, more generally, the fact that you visited the Website.

We aim to provide you with advertising on other online platforms that is relevant and interesting to you, where available, based on your visits and browsing behaviour on our Website and other third-party websites.

Based on these interests, we develop a segmented profile and then adapt the content and advertisements on our Website for different customer groups.

Third parties that place cookies through our Website may also try to determine your interests in this way. This information may also be used to present you with content or advertising that may be of interest to you on other websites not belonging to HEINEKEN N.V.

In such cases, information about your current visit to the Website may be combined with information from previous visits to other websites.

These advertising cookies are also used to limit the number of advertisements shown and to measure the effectiveness of advertising.

We use Salesforce Interaction Studio as a real-time interaction management and personalisation platform to manage your interactions with our websites and communication channels, such as email.

The tool collects data to improve the user experience and provide more relevant content and marketing communications based on which of our online services you use and how, when, how often and where you use them.

For more information about Salesforce and how it processes your Personal Data, please visit one of the following links:

https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/misc/marketing-cloud-infrastructure-and-subprocessors.pdf

https://www.salesforce.com/eu/company/privacy/full_privacy/

https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-consumer-choice/

Even if no advertising cookies are used, please note that advertising will still be shown to you on our Website; however, it will not be tailored to your interests and may, for example, be adapted according to the content of the Website.

Third-party social networks, such as Facebook, YouTube, Twitter and LinkedIn, may also place cookies. This allows you to share Website content on social networks.

These third parties may use cookies for their own purposes. HEINEKEN N.V. has no influence over how these social networks use your data.

For more information about cookies set by social media networks, please refer to their own privacy and cookie policies.

4. Sharing cookie data between HEINEKEN Group affiliates

As part of a global company, we share Personal Data and information obtained through cookies with HEINEKEN Group affiliates and subsidiaries (Heineken N.V.) for aggregated analytical and operational purposes and for marketing purposes, such as direct marketing, creating consumer or similar audiences, or enriching existing customer profiles.

We only share such Personal Data where we are legally entitled to do so. This means that we will ask for prior consent where such consent is the lawful basis, for example when we share data for cookie purposes.

We also receive cookie data from HEINEKEN Group affiliates and subsidiaries (Heineken N.V.) for aggregated analytical and operational purposes and for marketing purposes, such as direct marketing, creating consumer or similar audiences, or enriching existing customer profiles.

5. Control your cookie settings

Beerwulf gives you the option to approve the use of cookies or set your preferences for certain categories of cookies by clicking “Cookie Settings” in the banner.

You can change your preferences at any time by clicking the hyperlink available on our Website, which also allows you to withdraw the consent you previously gave us.

This hyperlink contains a list of all analytical and advertising cookies.

Please note that Beerwulf currently does not use a technical solution that would allow us to respond to your browser’s “Do Not Track” signals.

In addition to using the “Cookie Settings/Set Preferences” hyperlink on our Website, you can manage your cookie settings at any time in your browser settings.

Please note that your browser settings may not offer the same ease of use as the Cookie Settings/Preferences on our Website.

If you disable all cookies in your browser settings, certain sections or features of our Website may no longer work because your browser may prevent us from placing functionally required cookies.

We therefore recommend using the Cookie Settings on our Website instead of disabling all cookies via your web browser.

To specifically block Google Analytics cookies, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

6. Use of cookies

Here you can find a complete list of the cookies we use.

7. Final remarks

We will review this Cookie Policy regularly and update it from time to time.

Any changes to this Cookie Policy will be published on our Website and communicated to you where reasonably possible.

You can access this webpage for the latest version.

If you have any questions or would like to submit comments, please contact service@beerwulf.com.

The latest version of this Cookie Policy was created on: [31.03.2020]