Heineken - 8L BLADE Keg
This Cookie Policy explains:
Beerwulf B.V., located at Westeinde 16, 1017 ZP Amsterdam, the Netherlands (“Beerwulf”, “we”, “us” or “our”), aims to make your online experience and interaction as informative and relevant as possible. Beerwulf is part of the HEINEKEN group (HEINEKEN N.V.). Beerwulf B.V. (“we” or “us”) is the controller responsible for the Personal Data collected and processed.
To do this, we use cookies or similar technologies. Please note that by continuing to use our Website, you agree to the use of cookies in the manner described in this Cookie Policy. We therefore believe it is important that you read this Cookie Policy carefully so that you understand which cookies our Website uses and for what purposes.
Cookies are small text files containing small amounts of information that are downloaded and may be stored on your device, such as your computer (or another internet-enabled device such as a smartphone or tablet).
At Beerwulf, we may use similar technologies such as pixels, web beacons and device fingerprinting. For consistency, all of these technologies are referred to collectively in this Cookie Policy as “cookies”.
This Cookie Policy provides information about the cookies we use and the reasons why we use them. Our Privacy Policy provides full details about the Personal Data we collect and how we may use your personal information.
We use Google Tag Manager (GTM). GTM is a tag management system that allows us to quickly and easily update measurement codes and related code fragments (collectively known as “tags”) on the Website to improve the user experience.
Within GTM, we have enabled Consent Mode (CM). This feature allows us to manage consent settings before Google cookies (such as Google Analytics and Google Advertising cookies) are stored. This CM feature runs in the background and works together with our consent management platform, meaning the cookie banner and consent options presented to you when you visit our Website.
For more information about GTM and the CM feature, please visit:
https://support.google.com/tagmanager/answer/10718549?hl=en
https://support.google.com/analytics/answer/9976101
The Website uses cookies for the following purposes:
Required cookies are essential and help you navigate the Website. They improve the user-friendliness of the Website for visitors.
These cookies ensure that you only need to pass the age verification once and that your shopping basket is stored throughout all stages of the checkout process.
These cookies also help support the security and basic functionality of the Website.
Performance cookies help us understand visitor behaviour and Website usage in an aggregated way. We use these cookies to gain insight into how visitors use our Website. This allows us to understand what works and what does not, enabling us to continuously improve the Website and measure the effectiveness of our advertising and communications.
We use Google Analytics cookies to obtain an overall picture of visitor habits and visitor numbers, and to help improve the general experience on our Website.
You may refuse the use of cookies by adjusting your browser settings as described above. You can also prevent Google from collecting and using data (cookies and IP address) by downloading and installing the browser plug-in available at:
https://tools.google.com/dlpage/gaoptout?hl=en-GB#
You can disable the use of Google Analytics through the “Disable Google Analytics” link. This link creates an opt-out cookie that prevents further processing of your data.
More information about Google Analytics cookies can be found on Google’s help pages and privacy policy.
Advertising cookies remember your product and page preferences and generally remember that you visited the Website.
We aim to show you advertisements that are relevant to you and based on your interests across other online platforms, where available, based on your visit to and browsing behaviour on our Website and third-party websites.
Based on these interests, we develop a segmented profile and then adapt the content and advertisements on our Website for different customer groups.
Third parties placing cookies through our Website may also attempt to determine your interests in this way, and this information may be used to show you content or advertisements that are likely to be more relevant to you on websites other than those of HEINEKEN N.V.
In this case, information about your current Website visit may be combined with information from previous visits to websites other than ours.
These advertising cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertisements.
https://www.salesforce.com/eu/company/privacy/full_privacy/
https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-consumer-choice/
Even if no advertising cookies are used, you may still see advertisements on our Website; however, these advertisements will not be tailored to your interests.
Third-party social media networks (such as Facebook, YouTube, Twitter and LinkedIn) may also place cookies. This enables you to share Website content through social media.
These third parties may use cookies for their own purposes. HEINEKEN N.V. has no control over how these social media networks use your data.
For more information about cookies used by social media networks, please refer to their own privacy and cookie policies.
As part of a global business, we share Personal Data and information obtained through cookies with HEINEKEN group affiliates and subsidiaries (Heineken N.V., Heineken Nederland B.V.) for aggregated analytical and operational purposes and for marketing purposes, such as direct marketing, creating consumer audiences or lookalike audiences, and enriching existing customer profiles.
We will only share such Personal Data where legally permitted to do so. This means we will request consent in advance where there is a legal basis requiring us to do so (for example, when sharing cookie data).
We also receive cookie data from HEINEKEN group affiliates and subsidiaries (Heineken N.V., Heineken Nederland B.V.) for aggregated analytical and operational purposes and for marketing purposes, such as direct marketing, creating consumer audiences or lookalike audiences, and enriching existing customer profiles.
We will only share such Personal Data where legally permitted to do so. This means we will request consent in advance where legally required (for example, when sharing cookie data).
Beerwulf gives you the option to consent to our use of cookies or to set your preferences for certain categories of cookies by clicking “Cookie Settings” in the banner.
You may change your preferences at any time by clicking the hyperlink available on our Website, which also allows you to withdraw any consent previously given.
This hyperlink includes a list of all analytical and advertising cookies.
Please note that Beerwulf currently does not use a technical solution that enables us to respond to your browser’s “Do Not Track” signals.
In addition to using the “Cookie Settings/Manage Preferences” hyperlink on our Website, you may also manage your cookie settings at any time through your browser settings.
Please note that your browser settings may not provide the same ease of use as the Cookie Settings/Manage Preferences feature on our Website.
If you disable all cookies through your browser settings, certain parts or features of our Website may not function properly because your browser may prevent us from placing functionally required cookies.
Therefore, we recommend using the Cookie Settings on our Website instead of disabling all cookies through your browser.
To specifically block Google Analytics cookies, you can install the “Google Analytics Opt-out Browser Add-on” offered by Google.
Here you can find a complete overview of the cookies used on this Website.
We will keep this Cookie Policy up to date and update it from time to time.
Any changes to this Cookie Policy will be published on our Website and, where reasonably possible, communicated to you.
You can consult this webpage for the latest version.
For further questions and/or comments, please contact us at: service@beerwulf.com
The most recent version of this Cookie Policy is dated: [31-03-2020]